Being the largest FMCG company in the country, Hindustan Unilever Limited enjoys a position second to none. It was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has employee strength of over 15,000 employees and contributes for indirect employment of over 52,000 people. The company was renamed in late June 2007 to
“Hindustan Unilever Limited”.
MEANING OF THE NAME & HOW WAS IT NAMED& EVOLUTION OF THE NAME:
HUL means Hindustan Unilever Limited formally it is known as Hindustan Lever Limited (HLL) through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. in 1956. The company was renamed in late June 2007 to “Hindustan Unilever Limited”.
EVOLUTION OF THE LOGO:
The previous logo represents the green and healthy scenario of the Indian economy. And the current logo expresses “the vitality at the heart of our brands, our people and our values. Each icon within our logo represents an aspect of our business, showing that we add vitality in everything we do.”
(SUN): Our primary natural resource. All life begins with the sun – the ultimate symbol of vitality. It evokes Unilever's origins in Port Sunlight and can represent a number of our brands. Flora, Slim·Fast and Omo all use radiance to communicate their benefits.
(HAND & FLOWER): Hand is a symbol of sensitivity, care and need. It represents both skins and touch. Flower represents fragrance. When seen with the hand, it represents moisturizers or cream.
(BEE): Represents creation, pollination, hard work and bio-diversity. Bees symbolize both environmental challenges and opportunities.
(DNA): The double helix, the genetic blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life, and DNA the smallest.
(HAIR): A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.
(PALM TREE): A nurtured resource. It produces palm oil as well as many fruits – coconuts and dates – and also symbolizes paradise.
(SAUCES & SPREADS): Represents mixing or stirring. It suggests blending in flavors and adding taste.
(BOWL): A bowl of delicious-smelling food. It can also represent a ready meal, hot drink or soup.
(SPOON): A symbol of nutrition, tasting and cooking.
(SPICE & FLAVOURS): Represents chilli or fresh ingredients.
(FISH): Represents food, sea or fresh water.
(SPARKLE): Clean, healthy and sparkling with energy.
(BIRD): A symbol of freedom. It suggests a relief from daily chores, and getting more out of life.
(TEA): A plant or an extract of a plant, such as tea. Also a symbol of growing and farming.
(LIPS): Represent beauty, looking good and taste.
(ICE CREAM): A treat, pleasure and enjoyment.
(RECYCLE): Part of our commitment to sustainability.
(PARTICLES): A reference to science, bubbles and fizz.
(FROZEN): The plant is a symbol of freshness, the snowflake represents freezing. A transformational symbol.
(CONTAINER): Symbolizes packaging - a pot of cream associated with personal care.
(HEART): A symbol of love, care and health.
(CLOTHES): Represent fresh laundry and looking good.
(WAVE & LIQUID): Wave symbolizes cleanliness, freshness and vigor. Liquid a reference to clean water and purity.
Had never looked at a LOGO from this angle before. Amused to see the thought process behind the design.
Triggers a nerve, doesn't it !!
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